May 12, 2009
Today I interviewed Mark Stelzner, founder of JobAngels, a rapidly-growing non-profit movement dedicated to helping people get back to work, one person at a time. How did the idea for JobAngels come about? “I like to refer to JobAngels as an ‘accidental grassroots movement.’ As you know, the month of January was absolutely horrific in [...]
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May 9, 2009
Social media is a dynamic communication and branding tool, and companies should be proactive in coaching their employees as to how to use it. Managed well it can be a fantastic vehicle for promoting your company in positive and genuine way. Zappos has embraced social media in a bold way and incorporates Twitter into its corporate culture. Comcast is an excellent example of a company that is utilizing social media to deliver customer service in a whole new way, and to turn disgruntled customers in to raving fans.
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