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Laurie Ruettimann

Cartoon by Hugh MacLeod

Recently a blog post on tlnt.com by the fabulous Laurie Ruettimann caught my attention, “Don’t Facebook Me: Why You Shouldn’t Google During the Recruiting Process.”

Laurie writes, “I don’t believe it is appropriate for Human Resources professionals to hop on Google, root around the Internet, and look for incriminating pictures and create reasons not to hire qualified people during America’s worst recession in decades.

Googling is a sloppy, lazy, and unseemly method to verify a candidate’s character. And who the heck is HR to put itself out there as a judge of character? I told the audience, “Some of us in the room are human and screw up on a daily basis. If you can’t use Facebook to post pictures, where is the joy in life?”

My first thought was, “But I am not looking for information to rule candidates out. I am looking for information to rule them in.”

When I am using Google or any other search tool as a part of my sourcing and recruiting efforts, I am seeking information about individuals’ professional experience and expertise. When working on a search, the goal is to find the most qualified candidate. Most of the searches that I work on are highly-specialized; clients hire me to find qualified individuals at a certain level within a small, very specific niche.

There is typically an extremely limited pool of these people that I am looking for. So, when I start researching someone’s professional background, I am hoping to find information telling me they are the right candidate for the job.

I WANT this person to be the right person for the job – so I can fill it and move on to the next one!

The problem arises when things pop up during this research that provide some doubt as to whether the individual may be the right fit for a client. The reason I am always writing on my blog about how it’s not a good idea to have drunken, naked, or otherwise unprofessional photos that are available to the general public is that we recruiters don’t want to find that stuff when we are doing our research! If we do, it might give us pause: ”Well, now, what if my client researches them and finds this and I didn’t tell them about it?”

Let me give you an example.

During a search I was working on several years ago I came across a potential candidate’s resume. He was a consultant for a Big 4 professional services firm, and his education and work experience were impressive.

The problem?

His resume was outlined on his MySpace page…right next to pictures of him, um, hugging the Porcelein God if you know what I mean. ;)  

There was also a lot of commentary about how he likes to drink and get drunk and there were pictures of naked woman all over his page.

My first thought was that if the partners of his firm saw this they would be mortified. And what if a client or potential client of theirs found it??

And then I thought the same thing about if the partners of the firm I was representing at the time saw that. They would be equally mortified. To have the name of the firm right there next to all of that…I still shudder at the thought.

Fortunately for me, it turned out his experience was not a direct match for what I was looking for so even if I had not seen all of that he would not have been a fit for that particular role. However, I just kept thinking…what if he had been? Then what am I supposed to do with that information once I have it?

Part of being a good fit for certain MOST roles is demonstration of good judgment. That, was not.

I think it’s perfectly fine to post your pictures on MySpace or Facebook or wherever. Naked or drunk or otherwise.

I think it’s also a really, really good idea to think long and hard about whom you want to see that stuff and whom you do not…and to USE PROTECTION THOSE PRIVACY CONTROLS THEY GIVE YOU.

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As a part of a most special day on Wednesday, December 16, 2009, I could not have been more honored to host an international roundtable of HR rock stars on such a special edition of Dream Job Radio.

Maha Akiki, Geoff Webb, Craig Fisher

Maha Akiki, Geoff Webb, Craig Fisher

Featured guests were Miriam Salpeter of Keppie Careers, Geoff Webb + Maha Akiki representing RecruitingBlogs, Laurie Ruettimann of PunkRockHR fame, and Craig Fisher, creator and host of #TalentNetLive.

Laurie Ruettimann and Miriam Salpeter

Laurie Ruettimann and Miriam Salpeter

With so many talented people and live, open microphones, you can just imagine the stream of ideas and information that flowed.

We covered subjects that HR professionals, managers, executives, business owners, and job-seekers alike are sure to benefit from! It was the most fun I’ve had yet on Dream Job Radio, and I think you’ll agree!

Click here to listen to the show!

Geoff Webb, Craig Fisher, Stephanie Lloyd

Geoff Webb, Craig Fisher, Stephanie Lloyd

I was able to capture some of the post-show commentary on video:

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If this video doesn’t convince you that you should be at #Recruitfest09 this week then I don’t know what will.

I’m getting on a plane early Tuesday morning and cannot wait to arrive in Toronto…hope to see you there! :-)

To see my complete wrap-up on #EREExpo09, click here.

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Today on Punk Rock HR Laurie Ruettimann asks, “What’s the most successful way to start blogging about HR?

I started to comment then realized that I had much more to say than would be polite write in Laurie’s comments section so I’m responding here instead.

When setting up your blog host it yourself. This means that you’ll need to reserve a domain name through a registrar or hosting company. I could take all day long to explain how and why you should do this but I don’t have all day so for now I will refer you to this excellent guide. If after reading it you have questions please post them in the comments below.

Don’t write a welcome or introductory post.

DO NOT.

I cringe when I see these. Why? Because nobody cares what you’re growing in your garden, how many cats you have, or that you are lactose intolerant. We don’t care because we don’t even know you yet. Write your first blog post as if it’s your one-hundredth and put your bio on your “About” page where it belongs. People will click on this page to learn about you if they like what you’ve written and if they don’t well then you might want to consult with your therapist but don’t ask me because I’m not qualified.

Cartoon by Hugh

Cartoon by Hugh

Provide your perspective on your topic du jour. We want to know why you chose to write about that particular subject or issue. If you aren’t passionate enough about the subject at hand to have an opinion then don’t bother writing about it because what is the point.

Write a comments policy and post it on your blog. Be sure to state that you reserve the right to change it at any time because if you are even slightly good at blogging you are going to need to.

Trust me.

And, if after six months you find that you have never once needed to invoke your comments policy you may want ask yourself why you are blogging in the first place.

Be prepared to make a commitment. Blogging requires time and effort to draw readers in and keep them interested and engaged. Once you get started you’ll need to post at least several times a week. With that said, it doesn’t have to be as difficult or time-consuming as it sounds if you’re smart about it. There are many ways that you can structure a blog post without spending too much time.

  • Answer people’s questions in a blog post. Sometimes when someone comes to me with a question I ask them if I can write my response in the form of a blog post. They always say yes.
  • Write a response to something you’ve read. It could be something you read in a book, article, or blog post. I don’t comment on other people’s blogs very often but I do write blog posts in response to what I read and link back to it just like I’ve done in this very post.
  • Conduct an interview by email. They’re easy to do and popular with readers and unless you are a complete idiot this leaves little room for getting sued misquoting someone.
  • It goes without saying (I HOPE) that you need to write about original ideas that you have related to your field. But, not every single post needs to be one of these.

Ready to get started? Read this in order to learn how to set up a professional blog. It’s an excellent article that walks you through the process step-by-step with links to and explanations about the things you’ll need.

And then check out and bookmark @Animal’s guide to basic HTML for bloggers because you are going to need that too.

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