Where Talent Strategies + Social Media Intersect
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We had a fabulous time in the studio this week. My guests were Robyn Cobb, head of marketing and social media for Cliqset, and Paul Eulette, Editor, Quarterlife Magazine.
Robyn Cobb
Paul Eulette
Click here to listen to the show.
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I read an article in CNN Money, which cited 80% of 2009 college graduates going straight back home to live with their parents. I’m one of these “boomerang kids;” we moved over our tassels then moved right back home to mom and pop. It’s not an ideal position, but I haven’t lost my pride… yet.
THE PERKS
THE BUMMERS
THE SOLUTION
The transition has been difficult, but it helps to know a large majority of my peers are right here with me, searching for a place to hang that new diploma.
[To learn more about my post-grad exploits, visit my Web site.]
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I don’t claim to be a graphic designer.
So when Stephanie Lloyd approached me with the Radiant Veracity logo project, I was nervous but also thrilled. I’ve been playing around in Photoshop for going on eight years now, so though I don’t claim graphic design in my formal training or expertise, my skills are not exactly at a novice level. Still, I had never designed a professional logo–at least not outside of a class project in the eleventh grade. Words cannot express how grateful I am that Stephanie (a) offered me the chance to try and (b) helped me along while remaining patient and supportive.
As I first began designing, Stephanie gave me complete freedom over which direction the logo would take. Daunting, right? So I downloaded 25 new fonts and started piecing together the most abstract text renderings of the words “Radiant Veracity,” trying to present as many different approaches as possible. I suppose I justified this as an attempt to make the logo unique, but Stephanie quickly reined me in to a more simplistic idea. (Thanks goodness!) She sent out a few links to logos she appreciated, many of which were still somewhat complex in perception but simple in form.
Drawing on my all my conceptual effort and teaching myself a few new Photoshop techniques, I created several more designs utilizing cutout shapes and the initials “RV.” However, after sifting through the newest proofs on the phone, we still didn’t seem to be quite there, but Stephanie continued to praise my progress.
Stephanie liked the idea of visually playing off the word “radiant” by incorporating stars, fireworks or some other reference to vivid light. She directed me to a few clip-art images online as reference points. I happened to be leaving for a family vacation around this time, but there simply isn’t time to take a complete vacation from work! To expedite the process, I ran to Target and bought a power inverter with which to plug my Macbook Pro straight into my car’s cigarette lighter. I was only slightly frightened by the loud whirring noise coming from the device and managed to churn out five more designs before reaching our destination.
The response from Stephanie read: “BETH! It’s one of these. I’m so excited! Awesome job.” We were both eagerly anticipating the arrival of the final logo. But as these things go, we ended up tweaking the design a bit more over lunch at Fuego Mundo before arriving at the logo you now see around Radiant Veracity’s different sites.
Though the process was long and, at times, strenuous, it was also extremely rewarding. It takes guts to hand a major project like this to an intern you’ve only known a few months, and let me tell you: it takes guts to accept. But we both took that risk and have both benefited. Stephanie has a logo. I have one more great experience to add to my professional endeavors and a slew of new skills to add to my repertoire.
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Introducing two new members of the Radiant Veracity team: Stephanie Perrett and Beth Farrar (from left to right) are currently working with Stephanie Lloyd as two of three communications interns. One of their weekly intern assignments is to chronicle their experiences as a regular blog series on Radiant Veracity. As recent college graduates and active job seekers, topics will range from how they met (they’ve been friends for two years) to their weekly assignments, victories and struggles. The following is their fourth part in the series.
For lack of a better word, Beth and Stephanie were stoked to be working together at Radiant Veracity. We already knew of each other’s creative and professional capabilities and felt that we would work well together. Wherever one would lack, the other would be well suited to take over. Plus, we already had a comfortable relationship, where we could bounce ideas off each other and provide honest criticism. (We’re getting sappy here, but can’t you tell how excited we were to work together? It was a match made in Heaven!)
Prior to our first meeting with Stephanie Lloyd, Beth and Stephanie P. spent hours on the phone together – still in awe about the odds of applying for and getting the same internship – brainstorming new ideas for Radiant Veracity. Wanting to further the conversation (and single handedly save the Planet) we decided to carpool to Pizzeria Venti for their first official meeting with Stephanie L.
Here’s where we would like to pause to reiterate how important it is to leave early for a professional meeting, job interview, etc. Put two female friends who haven’t seen each other in months – who don’t know their way around Atlanta very well – in a car with a faulty GPS system, and you’re just setting yourself up for disaster. Even if this doesn’t describe you, you should leave yourself plenty of time to get to your destination anyways.
By the grace of God, Beth and Stephanie P. arrived in Buckhead 30 minutes early – long enough to peruse the nearby shops (Beth’s hand was nearly chewed off by a disgruntled dog in one of the stores) and stop in for our first experience at a juice bar across the street (celery and eggplant juice anyone?). Finally time for the appointment with Stephanie L., the two ladies entered Pizzeria Venti (a lovely establishment serving delicious pizza, drinks and gelato, which is also owned and operated by the adorable Lackey couple. Follow them on Twitter: @PVATL. Shameless plug.)
Stephanie L. was finishing up a meeting with Stephanie Frost – another smart, independent entrepreneurial-minded woman – and the four women instantly began talking as if they had been friends for years. In fact, Beth, Stephanie P. and Stephanie F. had all studied abroad at The University of Oxford and had to literally force themselves to stop sharing stories of English professors and pubs so they could all get to work.
If it’s at all possible, the meeting with the new and improved Radiant Veracity team energized Beth, Stephanie P. and Stephanie L. even further. With all the great things already lined up for Stephanie L. and Radiant Veracity along with all the new epiphanies at Pizzeria Venti, there was no shortage of work to be done.
Moral of the Story: Carpool. Plan to be early. Make mutually beneficial partnerships/friendships with other companies, etc.. Be prepared: business cards, something to write w/, proper attired. Don’t be afraid to ask questions. Make a personal connection.
[Stephanie Lloyd here] Stay tuned to learn more about Stephanie and Beth’s internship adventures! Future installments include:
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