May 9, 2009
Wondering why you didn’t get the job? It was probably because: You’re not qualified. You’re overqualified. You’re qualified but someone else was more qualified or a better fit. You wore too much cologne / perfume. You smelled bad. You wore too much makeup. You were overdressed. You were underdressed. The job was filled internally. The [...]
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May 9, 2009
Social media is a dynamic communication and branding tool, and companies should be proactive in coaching their employees as to how to use it. Managed well it can be a fantastic vehicle for promoting your company in positive and genuine way. Zappos has embraced social media in a bold way and incorporates Twitter into its corporate culture. Comcast is an excellent example of a company that is utilizing social media to deliver customer service in a whole new way, and to turn disgruntled customers in to raving fans.
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