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Yesterday my good friends Erik and Stephanie joined me in the studio along with our good friend Stone Payton who stood in for our producer Lee Kantor while he enjoyed a day of jury duty at the Fulton County Courthouse.

Erik Wolf + Stephanie Frost

Erik Wolf + Stephanie Frost

Stone Payton

Stone Payton

Stephanie and Erik have just launched their new book, Marketing: Unmasked, which lays out the fundamentals of small business branding, marketing, design, websites, and social media in a clear and honest manner.

We discussed the book in detail and they explained how they work with and help their small business clients.

Marketing: Unmasked is available for purchase on Amazon.com.

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We had a great time in the studio yesterday with Todd and Stone of High Velocity fame.

We talked about creating your dream job, and how they help others create their dream jobs as entrepreneurs.

Things got a little rowdy, as you might imagine with these two…

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Todd Schnick + Stone Payton

Todd Schnick + Stone Payton

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Cartoon by Hugh MacLeod

Cartoon by Hugh MacLeod

I found this cartoon on Hugh’s blog today, followed by this explanation:

I drew this car­toon this mor­ning, while thin­king about a con­ver­sa­tion I had a cou­ple of years ago:

I was on the phone to an old friend of mine, a guy in his late for­ties, who was born and bred in Michi­gan, and is living there now. He was telling me about his uncle, who, about four deca­des ago, got his highschool sweetheart preg­nant. So ins­tead of going off to college, he found him­self with a new wife, a child on the way, and an assembly-line job at Gene­ral Motors. But even though this situa­tion clip­ped his wings con­si­de­rably, he still ended up having a nice life in the end, with a home, a big yard, two cars, a steady paycheck, wee­kends fishing or hun­ting deer, and vaca­tions in Hawaii every year or so. “The days where a blue collar guy like my uncle could have a nice life without doing much,” my friend said, “those days are gone. Gone forever.”

And in the back of my mind, I’m thin­king the same is star­ting to hap­pen to white collar guys more and more, as well. But it’s not quite out in the open yet. Society’s not quite ready to have that conversation.

This reminds me of the conversation we had on Dream Job Radio last Wednesday. We talked about how the face of employment – the definition of “work” – has forever changed in America.

People have finally learned as a result of this current recession and the record high unemployment rate just how dangerous it is to rely on a single source of income; i.e., a salary.

When you put yourself in an all-or-nothing situation, you are taking a tremendous risk.

It’s a gamble.

A crapshoot.

There is no longer any such thing as job security.

Don’t kid yourself.

Today, more than ever, a W-2 employee is just as dispensable as a contract or “temporary” employee. I was in a situation more than a year ago working for a company on a contract basis  where some extensive cuts were made, and I “survived” while another team member who was a W-2 employee and had been there two years longer than I had, did not.

So, even if you are employed on a “permanent” basis, now is the time to be thinking about what you can do outside of that job to bring in extra revenue.

Even if it’s not a lot now, if you start it now, you’ve got something you can build on in the event that you do find yourself unemployed.

What might that be?

I have a few ideas…

  • Write a book
  • Write a column for Examiner
  • Start a blog and become an affiliate marketer (this essentially means putting ads on your blog)
  • Sign up with a speaker’s bureau to do paid speaking engagements
  • Take on freelance work
  • Pet sit
  • Babysit
  • Mow lawns
  • Be a mystery shopper
  • Make crafts as a hobby and sell them at craft shows, fairs, fall festivals, on a website, etc.
  • Become a representative for Southern Living at Home or Pampered Chef and get your friends and family to host parties
  • Sign up to sell Arbonne or Mary Kay or Avon

For more ideas check out 52 ways to make extra money.

I know what you’re thinking.

I don’t have time for another job.”

Are you on crack? I have kids and a spouse and a house to take care of…I don’t have time to do anything else.

I don’t have any talents. There is nothing I can do to earn extra money.”

My response?

  1. The opportunities are endless! Use your imagination. Get creative.
  2. Not everything has to take a lot of time, and there are so many thing you can do that you can work into your busy schedule. Go back and look at the list I provided as well as 52 ways to make extra money again.

Some of these things require very little time or effort…the important thing is to shift your mindset about where your money comes from and how you view your career.

Work as we know it is becoming more and more project-based – and less “permanent” every day.

Who do you work for?

I work for Stephanie Lloyd, Inc.

No matter where my revenue is coming from…a client, an employer…I work for myself.

And I am always, always thinking about how I can increase my current streams of revenue – and add new ones. That way, as one drops off, I can replace it, and I’m not in an all-or-nothing situation.

So.

Who do you work for?

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Cartoon by Hugh

Cartoon by Hugh

I’ve been working with business coach, Alicia Arenas, for the last two months in order to help better define my business focus and my brand. I’ve been feeling for the past few months that I’ve been operating a mile wide and an inch deep, and I think it’s important to really focus on what you’re truly passionate about in order to achieve all-encompassing success.

During one of our early sessions she asked me to list everything I was doing at the time.

It was a really long list.

Which was basically the problem.

It included blogging, writing a column for Examiner, contributing to several other blogs/sites on a regular basis, speaking, training, consulting, writing [at least] two books, and more.

Alicia then asked me to name the one thing, out of all of those things, that I loved doing the most.

My answer couldn’t have surprised me more.

My blog.

I love to write on my blog.

On the days I can’t write I am flat-out frustrated.

We talked about why this is.

First and foremost, I love to write.

So, why my blog, and not my Examiner column, or books?

I think it’s because I feel that I have the most freedom of expression on my blog.

I can talk about anything I want.

I can say how I really feel about things.

I can curse.

I can give people names that describe how I truly feel about them…like Evil Boss Lady, for instance.

And, I think my blog helps me better connect with my friends, colleagues, and prospective clients.

It gives me a platform to state my perspective on issues and to respond to things others have written when I have more to say than is appropriate for their comments section.

And, do you want to know what my dream job really is? Hanging out with the love of my life in our PJs all day and earning enough money to support our rock star life by blogging.

So there you have it.

I’ve been on Twitter for more than three years now, and while I thought that allowed me to connect and express myself – and it does to a degree – I really had absolutely no idea as to what I was missing out on until I started this blog.

It’s allowed me to connect with people on a whole new level.

And I’ve learned a lot through the blogging process.

Probably the most critical thing I’ve learned is that it’s important to be brave.

It’s important to let others in. To let them get to know you.

What you think, and what you really feel.

It’s ok to admit your mistakes. Your imperfections.

In fact, I’ve learned that people respect that. They can connect with you when they see that you are a real person and that you, too, screw up sometimes.

I mean – if you think about it – that’s one of the most human elements of building relationships and deeper connections with others.

Aren’t you relieved when you talk to someone and they admit a mistake or something they wish they’d done/could do differently to you? It makes them seem human, and I don’t know about you, but I often find myself thinking, “Well, if _______ did that, and I know how much I like and respect this person, then I must be ok too.”

Today my good friend and He Said, She Said co-host Todd Schnick wrote about how “playing to an empty house” will sabotage your business and your attempt to build community. “The simple, profound act of caring for your community, serving your community, helping your community – you will grow an audience. See, what most folks do is try to force it – and they actually work against themselves.

If you become known as someone who serves first and sells second – you will be playing to a FULL HOUSE – and a crowd that wants to be there!

I believe that one of the very best gifts you can give your community is the opportunity to get to know the real you.

I’ve written a lot about blogging here, and one of the things I say a lot is that you should be brave.

Your readers – your community – will appreciate it, and they’ll respect you for it.

I’m not saying that it’s always easy.

IT’S NOT.

In fact, as I sit here getting ready to hit “publish” – I’m a little nauseous.

If I can do it, you can do it.

And once you start I think you’ll find that you’ve got support, and that you’re not alone.

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When the young waitress started crying at our table we knew it was time to go

October 13, 2009

This headline grabbed my attention this morning in my SmartBrief on Entrepreneurs daily newsletter: Entrepreneurs, know when to bend your rules.

The article starts with a Q + A.

Q: “I will ask yet again: Can I have the check now please? We just want to get out of this restaurant already.” — Steve

A: [...]

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Chris Brogan | New Media Atlanta 09.25.09

September 26, 2009

Finally.
I met Chris Brogan.
!!!
And you know what?
He’s the real deal.
You know how sometimes people get all built up and then you meet them and see them speak and you’re all WTF.
I’m not saying that’s what I expected, but I have to tell you…the moment Chris got on stage and started speaking I was reeled [...]

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Curious about social media and not sure how to dive in?

September 8, 2009

Whether you are a job seeker, recruiter, HR professional, or entrepreneur, there is no doubt that you have a need to be an active participant in social media.
If you’re not sure how to get started, or you want to learn more so you can take your strategy to the next level, here’s your chance:
ATLANTA – [...]

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Changing the world through Social Entrepreneurship

September 5, 2009

According to Wikipedia, “Social entrepreneurship is the work of a social entrepreneur. A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. Whereas a business entrepreneur typically measures performance in profit and return, a social entrepreneur assesses success in terms [...]

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“There is nothing to take, there is only giving. I hate that.” — Hugh MacLeod

August 27, 2009

Todd Schnick and Stone Payton asked me to share my interpretation of CircleNomics.
In case you don’t know what this is: CircleNomics is an accelerator – a world view and thinking discipline enabling you to systematically increase the ratio of results to time invested.
You can learn more about it here and you can watch my brief [...]

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He Said, She Said – Volume 3 | Blogging for Small Business

August 14, 2009

Tonight it was Todd’s turn to pose the question and he asked, “What is the single most important thing a business can do to make a blog work for them?”
We have differing opinions on this subject and we’ve asked that you put it to a vote.
Please feel free to cast your vote for who had [...]

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He Said, She Said – Volume 2 | The Entrepreneurial Challenge

August 7, 2009

Today after a fabulous lunch with friends, colleagues, and co-conspirators Miriam Salpeter, Stone Payton, Lee Kantor, and Todd Schnick at Fuego Mundo, Todd and I filmed the second installment in our groundbreaking ongoing series of video interviews where we discuss and/or debate the hot topics of the day, He Said, She Said.
Since Todd will be [...]

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Calling all ATL Women! Mark your calendars for the next #ATLChix Tweetup 10.15.09

August 7, 2009

Ladies, mark your calendars!
If you missed the very first Atlanta Chicks Tweetup do not fear…the next one is just around the corner!
Please mark your calendars for the next #ATLChix Tweetup on Thursday, October 15, 2009 at the St. Regis Hotel in Buckhead.

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