From the category archives:

Social Media

Cartoon by Hugh MacLeod

Recently a blog post on tlnt.com by the fabulous Laurie Ruettimann caught my attention, “Don’t Facebook Me: Why You Shouldn’t Google During the Recruiting Process.”

Laurie writes, “I don’t believe it is appropriate for Human Resources professionals to hop on Google, root around the Internet, and look for incriminating pictures and create reasons not to hire qualified people during America’s worst recession in decades.

Googling is a sloppy, lazy, and unseemly method to verify a candidate’s character. And who the heck is HR to put itself out there as a judge of character? I told the audience, “Some of us in the room are human and screw up on a daily basis. If you can’t use Facebook to post pictures, where is the joy in life?”

My first thought was, “But I am not looking for information to rule candidates out. I am looking for information to rule them in.”

When I am using Google or any other search tool as a part of my sourcing and recruiting efforts, I am seeking information about individuals’ professional experience and expertise. When working on a search, the goal is to find the most qualified candidate. Most of the searches that I work on are highly-specialized; clients hire me to find qualified individuals at a certain level within a small, very specific niche.

There is typically an extremely limited pool of these people that I am looking for. So, when I start researching someone’s professional background, I am hoping to find information telling me they are the right candidate for the job.

I WANT this person to be the right person for the job – so I can fill it and move on to the next one!

The problem arises when things pop up during this research that provide some doubt as to whether the individual may be the right fit for a client. The reason I am always writing on my blog about how it’s not a good idea to have drunken, naked, or otherwise unprofessional photos that are available to the general public is that we recruiters don’t want to find that stuff when we are doing our research! If we do, it might give us pause: ”Well, now, what if my client researches them and finds this and I didn’t tell them about it?”

Let me give you an example.

During a search I was working on several years ago I came across a potential candidate’s resume. He was a consultant for a Big 4 professional services firm, and his education and work experience were impressive.

The problem?

His resume was outlined on his MySpace page…right next to pictures of him, um, hugging the Porcelein God if you know what I mean. ;)  

There was also a lot of commentary about how he likes to drink and get drunk and there were pictures of naked woman all over his page.

My first thought was that if the partners of his firm saw this they would be mortified. And what if a client or potential client of theirs found it??

And then I thought the same thing about if the partners of the firm I was representing at the time saw that. They would be equally mortified. To have the name of the firm right there next to all of that…I still shudder at the thought.

Fortunately for me, it turned out his experience was not a direct match for what I was looking for so even if I had not seen all of that he would not have been a fit for that particular role. However, I just kept thinking…what if he had been? Then what am I supposed to do with that information once I have it?

Part of being a good fit for certain MOST roles is demonstration of good judgment. That, was not.

I think it’s perfectly fine to post your pictures on MySpace or Facebook or wherever. Naked or drunk or otherwise.

I think it’s also a really, really good idea to think long and hard about whom you want to see that stuff and whom you do not…and to USE PROTECTION THOSE PRIVACY CONTROLS THEY GIVE YOU.

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As promised, below are highlights of the Cool Tools Panel presented by Craig Fisher, Geoff Web, and Jim Schnyder at TalentNetLive 2010.

Social Recruiting Cool Tools RV

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Still working on that whole getting-back-to-blogging-thing…

It’s a start, right??

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Cartoon by Hugh

I am always amused by blogging about blogging but I’ve done it before and this post came to me when I was lying in bed wide awake at 3:00 a.m.

I had just woken from a dream in which I was in a field being bombarded with large flying objects coming at me out of the sky, ducking for cover, while Laurie Ruettimann was trying to convince me to start a new multi-million dollar business venture with her in Tel Aviv keeping terrorists out.

??

And now you know why I have a lot of insomnia.

10 reason to start a blog

1. You have a goal. Whether your goal is to run an ultra- marathon or lose 50 pounds or learn to cook or build a basket-weaving business, you can learn about it through blogging. At the same time you can 2. document your journey in order to give you 3. accountability as well as 4. share it with others such as friends, family, colleagues, and/or others in the webosphere with similar interests.

5. To improve your career. Whether you have a business, are an employee, or just want to continue to 6. build your network by 7. sharing your expertise and conversing with others, a blog can help you. A blog can lead to 8. conference invitations, 9. speaking engagements, and 10. opportunities for new jobs and/or project work. It’s a place for you to demonstrate your knowledge and interests…and to be found.

Questions? Comments? What have I missed?

Why did you start your blog?

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How do you protect your privacy online?

May 12, 2010

With all the talk about Facebook and privacy issues recently I started thinking about how I manage my personal privacy online, and I’m curious how others handle this as well. I would imagine that a lot of us are doing it differently. I don’t know if it’s because I’m a woman, but I do think [...]

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Think it’s a good idea to block your employees from social networks? Think again.

March 12, 2010

Cartoon by Hugh MacLeod Nearly a year ago I was a guest on the Gravity Free Radio Show with Erik Wolf + Stephanie Frost and was asked my thoughts on employers’ fears about their employees being active on social networking sites. I stumbled upon a fantastic article on Advertising Age yesterday that outlines all of the [...]

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Bert DuMars of Newell Rubbermaid on Dream Job Radio! | 01.06.10

January 24, 2010

I had the pleasure of hosting Bert DuMars in the studio on the show recently. We had a fantastic conversation about what Bert and his team are doing at Newell Rubbermaid. They’ve made a lot of progress in a short amount of time using social media to connect with customers, and are starting to use [...]

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What *not* to say on Twitter if you want to get a job (or keep the one you have)

January 16, 2010

These are actual tweets that I found by doing a few simple key word searches on Twitter…this is a friendly reminder that what happens on the internet STAYS on the internet! Think before you tweet… thank goodness my boss is making things easy, he told me to pretend to do work so he can mark [...]

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