From the category archives:

Marketing

Cartoon by Hugh MacLeod

Yes, you CAN get a job on Twitter.

I HAVE PROOF.

Last Tuesday morning I woke up waayyyy too early so I grabbed my iPhone and scanned Tweetdeck while deciding whether to go ahead and get up or try and go back to sleep for a bit.

I happened to see a tweet from someone in the #HR community I’ve been following for at least a couple of years. She is located in upstate NY and we’d never met IRL – or even spoken on the phone, for that matter. She stated that she was looking for a contract sourcer.

I happen to know a lot of people who might be interested in such an opportunity so I DMd (direct messaged) her with my email address and asked her to share details with me.

She replied, asking if I knew of anyone, and I said I might. She emailed me and we arranged to speak that afternoon.

We had a great conversation during which she provided me with some additional insight in to the nature of the work. I told her I had a few people in mind and would reach out to them on her behalf and send them her way if appropriate.

The first person I mentioned it to had already spoken to her about it. He’s also very active on Twitter…imagine that! ;-)

Several hours later, completely out of the blue, I received the following DM from another friend on Twitter.

Top secret – just found out that I’ll be part of a reduction next week. Would love it if you kept eye/ears peeled for any opportunities.

She is located in Texas, and while we haven’t met (yet), we have spoken on the phone and collaborate on a fun “volunteer” project helping job-seekers.

I replied:

@TXFriend, reach out to @NYFriend and tell her I sent you. she’s looking for a contract sourcer – could be long-term :-)

18 HOURS LATER, @TXFriend sent me this DM:

Yay! Great connection with @NYFriend. Signed a contract to source for her this morning. You’re awesome!

It still shocks me when I hear negative talk about Twitter…”it’s a waste of time, I don’t care what someone ate for breakfast, blah blah blah.”

1-800-GETALIFE.

I’d love to hear from others who have landed a new work project or job opportunity via Twitter…or a new client, even. Same thing, really. It’s paid work, right?

And, speaking of the power of Twitter, our most recent He Said, She Said episode was centered on this very subject. You can catch it here

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Bert DuMars

I had the pleasure of hosting Bert DuMars in the studio on the show recently.

We had a fantastic conversation about what Bert and his team are doing at Newell Rubbermaid. They’ve made a lot of progress in a short amount of time using social media to connect with customers, and are starting to use it to provide customer service and obtain product feedback that they can act on quickly, as well.

Click here to listen to the show!


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Yesterday my good friends Erik and Stephanie joined me in the studio along with our good friend Stone Payton who stood in for our producer Lee Kantor while he enjoyed a day of jury duty at the Fulton County Courthouse.

Erik Wolf + Stephanie Frost

Erik Wolf + Stephanie Frost

Stone Payton

Stone Payton

Stephanie and Erik have just launched their new book, Marketing: Unmasked, which lays out the fundamentals of small business branding, marketing, design, websites, and social media in a clear and honest manner.

We discussed the book in detail and they explained how they work with and help their small business clients.

Marketing: Unmasked is available for purchase on Amazon.com.

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We had a great time in the studio yesterday with Todd and Stone of High Velocity fame.

We talked about creating your dream job, and how they help others create their dream jobs as entrepreneurs.

Things got a little rowdy, as you might imagine with these two…

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Todd Schnick + Stone Payton

Todd Schnick + Stone Payton

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He Said, She Said — Round 8 | STOP SPAMMING ME

October 30, 2009

Let’s face it. Interruption marketing sucks. By this I mean television commercials, junk mail, email spam, Twitter spam, movie previews…you get the picture. Last night at #ATLMix we filmed Round 8 and discussed two different alternatives to incredibly obnoxious interruption marketing techniques. Oh, and enjoy the surprise guest appearance by someone you might recognize… A [...]

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He Said, She Said — Round 7 | On the air!

October 20, 2009

Yesterday Todd and I filmed Round 7 of He Said, She Said, and Todd asked how I use my radio show – Dream Job Radio – to market my business. He then talked about how he and business partner and co-host, Stone Payton, use their show, High Velocity Radio, to market their businesses and what [...]

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Do you have the guts to tell us who you really are?

October 18, 2009

I’ve been working with business coach, Alicia Arenas, for the last two months in order to help better define my business focus and my brand. I’ve been feeling for the past few months that I’ve been operating a mile wide and an inch deep, and I think it’s important to really focus on what you’re [...]

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