From the category archives:

Cover Letters

Recently I had the opportunity to interview Kelly Giles, Social Media Strategist for Optimal Resume. Kelly introduced herself to me by email and I was so dazzled by how professional – and yet personal – her approach was that I asked for her permission to share the email with you. (She said yes.)

Subject: New press contact at OptimalResume.com

Hi Stephanie,

I don’t know if you’ve ever heard of OptimalResume.com, and I know you haven’t heard of me. I just started at Optimal, officially as a social media strategist, but unofficially as the in-house PR contact.

You’ve been on my radar screen for a while, though. I was bound and determined to land a job through social networking, so I got on Twitter and started a blog about Web 2.0 job-search strategies for seniors at the University of North Carolina at Chapel Hill (graduated in May ‘09). I also started following you on Twitter, first your JobSnob account, then your personal one — JobSnob is one of my favorite accounts on Twitter. Maybe I’m too in to career jokes/faux pas, but I think it’s hilarious.

Now I’m one of those Web 2.0 success stories that seem to be plastering the news. I found this job through Twitter — never filled out an application or wrote a cover letter. A career counselor friend in Maine connected me to this company that had been in my backyard (Durham, NC) the whole time, and from tweet to job, my “search” took about a week.

Anyway — talk about a buried lead — if you ever need a source for career/technology/HR posts, OptimalResume.com would love to help. Both our COO and CEO are easily accessible, and of course, you can always get in touch with me.

Thanks for your time,

Kelly Giles

OptimalResume.com is a cutting-edge technology firm specializing in web-based career-management software for job seekers, employers and recruiters. The new release of our software, Optimal 2.0, is set to debut in July 2009.

Kelly Giles
Social Media Strategist

OptimalResume.com
Twitter | Facebook | Blog

There are several things about her approach that I love. Whether you are writing a cover letter or introducing yourself to a new contact on LinkedIn all of these strategies are applicable.

  1. She told me who she is. Right up front. I did not have to read through the entire email to find out who she was.
  2. She told me how she knows me. Twitter. Of course.
  3. She complimented me. A couple of times, in fact. She told me how much she likes my @JobSnob Twitter account and that she thinks it’s funny. People like to be complimented. FYI.
  4. She was really interesting and she told me that she found her fabulous new job through Twitter. Since she said she has been following me for a while on Twitter she would know that I would be interested to know that.
  5. She included links to her company’s website, her Twitter and Facebook pages, and her blog.
Cartoon by Hugh at gapingvoid.com

Cartoon by Hugh at gapingvoid.com

What can you learn from Kelly?

  1. Don’t make the person you want something from have to go and research to find out who you are. Introduce yourself right up front. This is especially true for LinkedIn invitations. One of my biggest pet peeves is the default LinkedIn invitation. It’s just rude.
  2. Know something about the person you’re reaching out to and prove that by mentioning it in your note.
  3. [Genuine] compliments are even better.
  4. Include links to things you want people to see.
  5. Be sure these links will present you in a professional light. For example I do not recommend providing a link to your MySpace page that has pictures of the keg party where you passed out in the bathroom all over it. Also if you provide a few links people will read what you want them to read about you rather than Googling you and finding your attrocious MySpace page.
  6. Be interesting. Provide some insight or a brief and interesting story like Kelly did when she told me how she landed her job.
  7. Be personable and friendly. Nobody wants to read a stodgy, stuffy anything.
  8. Thank the recipient for their time and/or consideration. It’s polite.

Next I will share Part 1 of my interview with Kelly which includes some insight into the new release of OptimaResume.com, set to launch tomorrow.

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This is part of an ongoing series in which I’m answering questions from job seekers. Please post your questions in the comments section below to be answered in future articles. Please include your name and location if you want to be addressed by name; otherwise the question will be attributed to “Anonymous.”

Cartoon by Hugh at gapingvoid.com

Cartoon by Hugh at gapingvoid.com

Stephanie,

I have a fresh question for you! I was reviewing employment opportunities on [a well-known website.] To contact a recruiter, this site suggests the following message as an example:

Hi Recruiter,

You and I may be able to help each other out. I’m a top-performing sales professional with 15 years experience in the semiconductor space in the southeast. I’m a senior-level professional who is just as comfortable running the show as getting my hands dirty. I’m looking to develop new markets and drive a quota-busting team to succeed. I hope to hear from you soon and look forward to working with you.

Best, Cheezy Desperate Job Seeker

Due to a recruiter’s workload, shouldn’t one’s message be a bit more truncated? What type of message would pull you in to view a resume?

I hope all is well with you!

Respectfully,

Kevin J. Acker, MA, Owner/Principal, Panoptic Consulting Group
Duluth, MN

§   §   §   §   §   §

Hi Kevin,

I’m glad you asked because that message is hokey and recruiters do NOT like hokey. The people who would send that message with their resume are the same people who would print their resume on blue paper with bunnies and MAIL it to a recruiter and I do not recommend doing any of those things.

I prefer a courteous and brief introduction: how did you find me/my firm, why are you contacting me, what do you want to do in your next job, and are you willing to relocate.

This way I can review the resume against current openings and see if I have anything for that person at the moment. If I don’t, but I’m impressed with the candidate, I’ll ask them to touch base with me once a month so that I can keep them in mind as new opportunities arise.

Hope this helps!

Stephanie

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Today @Animal is hosting the fourth Career Carnival Blogging Event of 2009!

clown shoes

Be sure to swing by the carnival to get some completely awesome career and job search advice and discover some truly excellent blogs!

Contributors include moi, @Animal obviously, @beneubanks, @jerry_albright, @dawnbugni, @cincyrecruiter, @andygregorycpg, @Karla_Porter,  and many more talented writers and career professionals that I am just now discovering along with you!!

@Animal provides his usual insightful and colorful commentary on each post which makes it just that much better.

Now go put on your best clown shoes and check it out!

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I am honored to be hosting the third Career Carnival Blogging Event!

Founded by Ben Eubanks, this blogging event is an invitational for careers and workplace experts to come together and share their thoughts. Miriam Salpeter of Keppie Careers hosted the second Career Carnival and graciously passed the baton to me.

Let’s get started!

On his blog, What Would Dad Say, GL Hoffman writes about how easy it is to read or listen to great advice and assume that it is all it takes.  Obviously, it takes more effort and dedication than simply learning about it.  He says, “One has to take it to heart, commit to making the new learning an important ingredient of day to day living.”

The interview process, particularly for internship and entry-level job candidates, can be intimidating. Remove all the guesswork and nervousness by reading Heather Huhman’s Examiner.com article A step-by-step guide to the interview process.

Craig Fisher, also known as @Fishdogs, says, “I recently asked this question on Twitter and LinkedIn, “What should job seekers leave OFF of their resume? The question generated over 40 responses from recruiting, career, HR, and resume professionals and hiring managers.  The number one item that was suggested to leave off of your resume is something that most job seekers simply put on there because that’s how it has traditionally been done.  I’m talking about the Objective at the top of your resume.

These days, if your resume is not laser focused on the job for which you are applying there is a good chance it will not make the cut.  An ambiguous Objective statement right at the top of your resume does nothing for that focus.” Read Craig’s Top 10 Things to Leave Off Your Resume to learn more.

Jennifer “JJ” McClure, also known as @CincyRecruiter, writes about 10 Social Media Resources for Executive Job Search. “Many senior level execs have spent years developing strong professional networks, but aren’t necessarily familiar with some of the new “Web 2.0” tools that are available to assist them if they are embarking on a job search.” Jennifer McClure, an Executive Recruiter who also consults with clients in the areas of attracting, recruiting and developing talent, shares ten recommendations to check out, along with some tips on how to use the tools for networking and job search.

Debra Wheatman says that a cover letter is not optional:

  1. Your cover letter demonstrates your ability to put together a cogent sentence, or in this case many sentences about what you offer in a new position and how you can add value for a potential employer.
  2. Your cover letter serves as your introduction. You don’t expect to walk into someone’s house through their kitchen, right? The cover is your entranceway. Here, you can enter with grace, set the tone of what the reader should expect to see on the résumé.

Lindsay Olson says that “job searching can be a lonely, frustrating place. It’s time consuming and it rarely comes without rejection. In most cases, your years of hard work are represented on one or two pages and evaluated by someone who has probably never worked in your position. And it’s that step that determines if you are in the “in” interview pile or the “out” pile.

Those two pages of finely tuned words ARE you, until you have the chance to let your personality shine through in the interview. Here are my top five things to avoid putting on your resume.”

Ben Eubanks wants to know if you would turn down a job that paid over two hundred thousand dollars a year for the rest of your life? In the post $210K for Life, the Jobacle blog explored the possibility. “With so many different career choices, it would be hard for some people to lock themselves into a job that lasted a lifetime.  Others would jump at the chance to earn that much money. What would you choose?”

In 3 Steps to the Career Sweetspot, J.T. O’Donnell says, “Today, we need to realize we are all entrepreneurs of our own careers. Thus, a lot of small business advice can be applied to our professional development. These 3 steps were adapted from an article I read about how a start-up company finds its sweetspot. I think the principles are spot on for individuals looking to embark on a new career path.”

In Five tips to successfully network via email, Mark Stelzner, founder of @JobAngels, says, “One of the mainstays of networking is the ability to comfortably connect with someone you don’t know.  And despite the phenomenal growth of social networking tools such as Twitter, Facebook and LinkedIn, the undisputed champion of personal connectivity is email.” In his article Mark shares five tips to ensure that your next cold email is warmly received and responded to.

In Strawberry picking and your job huntMiriam Salpeter says, “It’s tempting to put your job hunt on hold during the summer. It’s hot, and the pool or beach are much more fun. But, if you wait until the fall, you will be at a disadvantage. Read this post to learn how to plant the seeds now for a fruitful job search!”

Blogging isn’t always just about writing. @Animal shares his thoughts on what he calls The Gen Y Craze. “The Gen Y craze seems to have died down but for awhile it was a constant buzz in the recruitosphere. I ended up reading a lot about that topic and some of what I read seemed, how do they say it in French – untrue. So, I thought I would start testing this information on people I interviewed on The Recruiting Animal Show. I put together a list of questions and the first person I presented them to was social media whiz kid, Maren Hogan. You can listen to that part of our conversation

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

and you can see Maren talking to her video diary about the show here.” Maren Hogan’s website is http://marenated.com and you can listen to past episodes of The Recruiting Animal Show here. You can also find more on @Animal’s blog.

Yes. Penmanship does count. Dawn Bugni says, “Think it doesn’t matter if they can’t read your hand-written application? Think they’ll take the time to figure out what you meant? Think again. Yes, even in this digital, text-driven society, neatness and good old-fashioned penmanship still counts. A hiring authority doesn’t have and most likely won’t take the time to figure out your scribbles. Remember, the job search is all about what you can do for a company. If you don’t tell them, loudly, proudly AND neatly, it’s on to the next person who does.” 

Susan Kang Nam debuts her creative writing abilities in a note on Facebook and writes about how and why she uses Twitter. “I know we speak of ROI for everything ~ however twitter is also about having “fun” engaging in conversations at the same that making an impact in this “new” social media world.” Check out her post to learn more.

Finally, in Q: “What type of job are you looking for?” A: “I’LL DO ANYTHING, I answered a question from someone I met on Twitter who is looking for a job:

“I’ve read recruiters do not like nonspecific job seekers. However, with my background, education and interests, it’s hard to escape ambiguity. How does one get around this handicap if you’re truly willing and interested in career diversity?”

It’s important to take a targeted approach with your job search. I commented recently on Twitter that “I’ll do anything” is the Kiss of Death for a job seeker. To learn how to best position yourself to find your next job, read more here.

Thanks so much for stopping by the Career Carnival! I hope you found helpful information and discovered some new blogs and people on Twitter you’d like to follow. 

To see previous Career Carnival Blogging Events click here and here.

The next Career Carnival Blogging Event will be hosted by @Animal on his blog, Recruiting Animal…stay tuned!

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What *not* to do if you want to get a job or keep the one you have.

May 22, 2009

10. Not a good idea to have a profanity filled rap song as your message on your cell number. You’ll offend most hiring managers. via @DarrylRMSG
9.  Saying how “bored to death” you are at your job on Facebook = red flag for [current and] prospective employers! via @peopleshark
8. Do *not* use e-mail addresses such as [...]

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