From the category archives:

Branding

Using Hubspot’s Website Grader to learn how to optimize your website

August 29, 2009

Today I ran a report on Hubspot’s Website Grader for Radiant Veracity. Finally, I now have some insight into my blog stats and what I need to do from an SEO (search engine optimization) perspective – and I recommend running this report for your blog so you can learn more too. They also have a [...]

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“Control the conversation by telling people that they no longer control the conversation.” — Hugh MacLeod

August 28, 2009

This morning I was talking conspiring with my friend Chad Rothschild and he brought up the fact that every CMO or Marketing Director he talks to about social media wants an ROI they can take back to their boss in order to justify the investment. He asked me how I respond to these requests. Several [...]

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He Said, She Said – Volume 3 | Blogging for Small Business

August 14, 2009

Tonight it was Todd‘s turn to pose the question and he asked, “What is the single most important thing a business can do to make a blog work for them?” We have differing opinions on this subject and we’ve asked that you put it to a vote. Please feel free to cast your vote for [...]

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So you want to start a blog?

August 13, 2009

Today on Punk Rock HR Laurie Ruettimann asks, “What’s the most successful way to start blogging about HR?” I started to comment then realized that I had much more to say than would be polite write in Laurie’s comments section so I’m responding here instead. When setting up your blog host it yourself. This means [...]

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Recommended reading: My blog got me a new job

August 12, 2009

In an hour I’m going to be a guest on the Recruiting Animal’s weekly radio show. When I spoke to him on Monday regarding what we’d talk about for an hour I said that I’d like to talk about how blogs can help people get a job / grow their business / boost their career. [...]

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Discover and track what’s being said about you online

August 10, 2009

I talk to people every day about the importance of managing their online image / reputation / brand. Whether you are looking for a job or would like to keep the one you have this is critically important for your career. This morning I came across this fantastic blog post on JobMob called 200+ Resources [...]

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He Said, She Said – Volume 2 | The Entrepreneurial Challenge

August 7, 2009

Today after a fabulous lunch with friends, colleagues, and co-conspirators Miriam Salpeter, Stone Payton, Lee Kantor, and Todd Schnick at Fuego Mundo, Todd and I filmed the second installment in our groundbreaking ongoing series of video interviews where we discuss and/or debate the hot topics of the day, He Said, She Said. Since Todd will [...]

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5 Steps to Effectively Use LinkedIn: Sean Nelson on ThriveAMERICA

August 1, 2009

In April, 2009, I made my radio “debut” as a guest on Gravity Free Radio along with hosts Erik Wolf and Stephanie Frost. Joining me in the studio as a guest was Sean Nelson, author, LinkedIn 101 (no longer available), The LinkedIn MBA, and LinkedIn Marketing Secret Formula. On that day we had a roundtable [...]

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