From the category archives:

Branding

Yesterday my good friends Erik and Stephanie joined me in the studio along with our good friend Stone Payton who stood in for our producer Lee Kantor while he enjoyed a day of jury duty at the Fulton County Courthouse.

Erik Wolf + Stephanie Frost

Erik Wolf + Stephanie Frost

Stone Payton

Stone Payton

Stephanie and Erik have just launched their new book, Marketing: Unmasked, which lays out the fundamentals of small business branding, marketing, design, websites, and social media in a clear and honest manner.

We discussed the book in detail and they explained how they work with and help their small business clients.

Marketing: Unmasked is available for purchase on Amazon.com.

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This week on Dream Job Radio I had the pleasure of talking personal branding for the job search with David Cohen. David has loads of excellent advice to offer and this applies to job seekers, entrepreneurs, and marketers alike.

Also joining us in the studio was Cindy Light, an Atlanta-based image consultant, and we discussed the importance of dressing properly for the interview. Cindy offered some unique tips and information I’d never heard before; which was pleasantly surprising to me given 13+ years of experience in corporate recruiting and executive search.

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After the show I asked David about his experience on Dream Job Radio:

And, I had the opportunity ask Cindy something we didn’t have time for when we were live on the air:

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David S. Cohen

David S. Cohen

David S. Cohen is a creative start-up veteran experienced in defining technology vision and product strategy for software and service companies in a wide range of industries. His entrepreneurial mindset and practical approach have led to the successful launch of numerous products and services including: unified messaging, web-based access to personal health-care information, alerting and notification applications, content transformation for wireless devices, mobile applications for CRM and SFA, VoiceXML-based IVR infrastructure services, and ruggedized solutions for field service. He is experienced in fund-raising, business planning, market strategy, product launches, pricing, brand creation, search engine optimization, differentiation analysis, product definition, and start-up coaching.

David also brings an artist’s eye and creativity to his work. His paintings have been exhibited in galleries in New York, New Jersey, Baltimore, Washington D.C. and Atlanta. His award-winning web design and user interface work has been displayed in articles in PC Magazine and Internet World and used as an example in the book Dynamic HTML Black Book for his innovative use of dynamic content. He has led creative teams on co-branded projects with CompuServe, The Weather Channel, Erols, Bigfoot, USA.net, Polygram, and American Express.

For more about David visit his studio, or his company website, Equation Arts.

David is also an occasional guest on Connect Grow Profit Radio – a program hosted by Kathy Smart and syndicated on BlogTalk Radio.

§ § § § §

Cindy Light

Cindy Light

Cindy Light –13 years ago, Cindy Light emigrated from her native China to America not knowing a single person or how to speak a word of English. All she had were four simple things: one small suitcase, two hard working hands and a heart filled with American dreams. Today, she is the CEO of CL professional Image firm, successful, a certified image consultant, a professional speaker, and the author of an upcoming book about Chinese culture and its impact on American business.

Chinese background

Cindy graduated at age 19 from Beijing University. She started her career as an assistant professor of philosophy in Hangzhou Business University. Then she become a marketing and PR director for a big company that near by Hong Kong. Later, she was hand-picked by the Chinese Government to be a policy consultant helping foreigners set up their business in China.

Life in the United States

Despite her impressive accomplishments in China, setting out in the U.S. not knowing a word of English was not easy. However, while growing up with her grandmother, a master-tailor in Shanghai, she learned how to sew and design clothes when she was only five years old.

In 1999, she started her first business “Cindy’s Sewing and Design Studio” at her home in Atlanta. She designed and hand-crafted suits, dresses, home decor and even matching outfits for people and their dogs! Her work quickly attracted discerning people in the South-East.

Next, with improving English skills, she started to teach sewing, design and dress-making classes in local fabric stores. Soon, she was invited by clubs, corporations, and organizations to teach people how to dress right for their business and personal life. She had a flair for suggesting how to put together a powerful, beautiful and professionally appropriate wardrobe without spending a fortune.

In 2007, Cindy was hired as a speaker for the Association of Image Consultants International Conference.

Certified Speaker in NSA

Following her success as a speaker, Cindy found the National Speakers Association website.

Early 2008, She signed up for the NSA Pro-Track program to be a professional speaker. In the last two years, Cindy has hosted over 85 seminars in Atlanta, San Francisco and China.

She has been a speaker for corporations, schools and organizations, and has been featured at various international conferences. “Making you Shine: Dressing Tips to Showcase Your Inner Beauty” is one of her key topics.

Cindy combines her extensive knowledge of fashion, deep influence of Chinese philosophy and a passion to help people look their best to deliver a unique, inspirational message. Her vibrant love of life, along with practical tips on dressing and grooming, leave listeners feeling renewed and excited about making simple changes that can dramatically shift their image.

For information about Cindy Light monthly “Making You Shine” seminars and Image Consulting services, please call Cindy at 404-988-9655, or e-mail to Cindy@CindyLight.net. Welcome you check out our website: www.CindyLight.net.

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Yesterday Todd and I filmed a special round of He Said, She Said while in the studio, live on the air on Dream Job Radio.

We’re really shaking it up, you know.

Big plans, people.

Big plans.

Anyway, it was Todd’s turn to ask the question, and since we were, after all, on Dream Job Radio, he asked me what I think is the best way for job seekers to build their personal brand using social media.

And, while my radio show guest, Cay Gliebe, seemed to favor Todd’s answer over mine, I’m sure you will agree that mine is clearly the better answer.

Again.

;-)

You can click here to see Todd’s take on the episode, and you can see the original post on our He Said, She Said site.

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How can the Thesis theme for Wordpress help with your website’s SEO?

October 26, 2009

Recently my He Said, She Said co-host, Todd Schnick, asked me if Thesis helps with SEO for blogs and other websites.
He’s been monitoring the Alexa rank of blogs and other sites he frequents and had noticed that the sites built using the Thesis theme had noticeably lower Alexa ranks than others.
Since I am an affiliate [...]

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Job seekers: your goal is to be found!

October 3, 2009

Thanks to Mike VanDerVort I found this fantastic article this morning in AdAge talentworks, “How to Google-Rank Your Way to a Recruiter’s Heart.”
I’m always telling job seekers that your goal is to be found, and this article clearly defines why as well as some excellent advice on just how you can set yourself up for [...]

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He Said, She Said – Volume 4 | Healing the customer’s brand relationship

August 30, 2009

As you may have read in previous posts on my blog, I’ve had some trouble with Sears over the past ten days.
I thought it might be constructive to provide some ideas for the CEO and executive team at Sears so we took today’s episode straight to their door.
It was my turn to ask the question, [...]

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Misadventures with Sears, continued

August 30, 2009

When I last wrote about my series of misadventures with Sears [that is putting it sooo nicely] it was Wednesday and Sears had called to tell me that I would not be receiving my mattress set that day because they had put it on the wrong truck.
That was the second whole day within a week [...]

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Using Hubspot’s Website Grader to learn how to optimize your website

August 29, 2009

Today I ran a report on Hubspot’s Website Grader for Radiant Veracity.
Finally, I now have some insight into my blog stats and what I need to do from an SEO (search engine optimization) perspective – and I recommend running this report for your blog so you can learn more too. They also have a blog [...]

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“Control the conversation by telling people that they no longer control the conversation.” — Hugh MacLeod

August 28, 2009

This morning I was talking conspiring with my friend Chad Rothschild and he brought up the fact that every CMO or Marketing Director he talks to about social media wants an ROI they can take back to their boss in order to justify the investment.
He asked me how I respond to these requests.
Several months ago [...]

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He Said, She Said – Volume 3 | Blogging for Small Business

August 14, 2009

Tonight it was Todd’s turn to pose the question and he asked, “What is the single most important thing a business can do to make a blog work for them?”
We have differing opinions on this subject and we’ve asked that you put it to a vote.
Please feel free to cast your vote for who had [...]

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So you want to start a blog?

August 13, 2009

Today on Punk Rock HR Laurie Ruettimann asks, “What’s the most successful way to start blogging about HR?”
I started to comment then realized that I had much more to say than would be polite write in Laurie’s comments section so I’m responding here instead.
When setting up your blog host it yourself. This means that you’ll [...]

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