Let’s face it.
Interruption marketing sucks.
By this I mean television commercials, junk mail, email spam, Twitter spam, movie previews…you get the picture.
Last night at #ATLMix we filmed Round 8 and discussed two different alternatives to incredibly obnoxious interruption marketing techniques.
Oh, and enjoy the surprise guest appearance by someone you might recognize…
The discussion became so heated we needed a referee | photo by Randy Barnes
Miriam Salpeter, Chris Brogan, Stephanie Lloyd, Todd Schnick
A special thanks to Chris Brogan for participating in Round 8 with us!
Oh.
And.
P.S. Chris…thanks for voting for moi!
You can check out the original post on He Said, She Said, and you can click here to see Todd’s take on the subject.
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My vote goes to Stephanie — “Product Placement” . . . although, BigFoot (the other 1/2 of HSSS) is surely on target as well — (Effective) Marketing really has changed from a ONE WAY announcement to a TWO WAY exchange.
I like the Sharpie sales rep too. If he gets bored over there, bet he could make it on his own — maybe even be a thought leader in his own right some day.
Having just caught up on my CougarTown episodes over at the Hulu I finally had time to dig into some HSSS. This was a great little bit and clever use of Chris Brogan. Relavenciary sustainability is noticeable here as the content is quite fresh and true even after a month of web 2.o shelf life. Kudos to Todd and Stephanie. Note to Todd. Bring flip. Your vid needs Viagra.