5 ways to tap into the hidden job market

by Stephanie A. Lloyd on October 23, 2009 · 6 comments

in I'm looking for a job,Workplace Issues

Cartoon by Hugh

Cartoon by Hugh

According to the U.S. Labor Department it now takes an average of 27.2 weeks – more than six months – to land a new job. This is up significantly from 19.1 weeks in September, 2008 and 16.7 weeks in September, 2007.

And that’s just the average. I know people who have been out of work for more than a year. A lot of people, actually.

Due to an overwhelming number of applicants many companies have cut back on advertising jobs online. Rather, they are relying on word of mouth and referrals to draw a more reasonable and manageable number of applicants. This requires more vigorous networking on the part of the job seeker, and tapping into people you don’t know well or even at all.

So, just how do you find these hidden jobs?

1. Reach out to everyone in your network—even people you haven’t spoken to in years. Bring them up to speed on your career progress and your current search. Be specific about what you are looking for so that they can actually help you. Saying that you’ll do anything or rattling off a list of ten job titles you’re interested in will only confuse them, and then no one will be able to help you.

2. Keep up with news and trends in your target industry to identify potential job opportunities. When you came across an article in a trade magazine about how the firm you did the informational interview with had won a big client, send your contact a congratulatory email and ask if the firm will be hiring soon to meet the new demands.

3. Expand your circle. Network, network, network. Utilize social media  and social networking sites…and then get the hell off the computer and get out of your house and go to some face-to-face networking events. Greet people, have interesting conversations with them. Find out about them and their interests so you can develop a true connection on common ground. Again, be specific when describing your experience and the job opportunity you are seeking.

4. Volunteer. Find strategic volunteer opportunities in your target field and go do them. Get creative. Create your own volunteer projects. This is an opportunity to showcase your expertise. It will keep you fresh, help you continue to develop your network, and you just never know what paid work might come out of it.

5. Be open to non-traditional types of work. Contract and freelance work is becoming more and more popular with companies as well as with individuals. No, this type of work does not include benefits but the pay is typically higher in order to compensate for that.

Get over the fact that it’s not “permanent” employment. First of all, nothing is permanent anymore so don’t let the fact that your employer takes taxes out of your paycheck for you fool you. Many types of work are becoming more and more project-oriented.

Secondly, a contract or freelance work engagement can and often does lead to something longer-term.

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Debra Feldman, JobWhiz Executive Talent Agent October 23, 2009 at 9:59 pm

Another recommendation: Network Purposefully. Choose target employers, research insider connections, contact these individuals with an idea or something to intrigue them, capture their interest, pique their curiosity, follow up until you connect in real time, initiate a dialogue, cultivate a relationship, explore mutual interests which may lead to unearthing a recent opening or getting a new position created just for you.
Today’s job market demands creativity, flexibility and persistence. Don’t expect to simply apply to a job opening, be prepared to create a need or address one that was just waiting for you and the right timing. The hidden job market comprises two sectors: vacancies within the existing corporate job structure before they are advertised as open positions and also when a new position is added to the corporate structure just to hire a specific individual who presents a unique value proposition to the appropriate hiring decision maker.

Stephanie A. Lloyd October 25, 2009 at 10:35 am

Debra,

Thanks so much for making some excellent points!

Stephanie

funnelthru October 24, 2009 at 4:01 am

Great advice – especially #4. Volunteering is a great way to get noticed and accomplish #3.

One thing we didn’t see on the list was blogging! Sharing your opinion and getting feedback is a great way of attracting attention (could be both negative and positive) and showing what you can offer.

Stephanie A. Lloyd October 25, 2009 at 10:36 am

Yes, I’m a big believer in blogging as a way to demonstrate expertise in and passion for a chosen field.

Thanks so much!

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