May 9, 2009
The unbounded nature of Twitter offers a myriad of opportunities and resources that can be effective if leveraged properly.
Twitter is just like anything else; you get back what you put in to it…and maybe a little more! If you’re looking for a quick fix, Twitter isn’t it. If you truly embrace it, your Twitter community can introduce you to a whole new world of connections and opportunities.
Build relationships. Add value. Be open to the possibilities. You just might be amazed by what happens.
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May 9, 2009
Social media is a dynamic communication and branding tool, and companies should be proactive in coaching their employees as to how to use it. Managed well it can be a fantastic vehicle for promoting your company in positive and genuine way. Zappos has embraced social media in a bold way and incorporates Twitter into its corporate culture. Comcast is an excellent example of a company that is utilizing social media to deliver customer service in a whole new way, and to turn disgruntled customers in to raving fans.
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